Archive for November, 2010

Logic Manse Solutions and Technologies, co-launched by Amritians from Amritapuri Campus is featured in one of the major web media site YourStory.in.

LogicManse is a Kerala based R & D company started by a group of young entrepreneurs that provides innovative technology solutions for small and medium businesses worldwide. Starting from Prototype Development to Revenue Model integration, LogicManse has a complete technology package for Entrepreneurs/Enterprises who wants to establish revenue generating global internet brands. LogicManse assist entrepreneurs by providing consulting on the business & Revenue models and also gets involved with active participation for great ideas.

From the exclusive interview from its founders, Pradeep VK , Anil K Joseph and Suvin K Varkey:

Question:. What ignited the spark in you to start a new business venture? How did the idea for your business come about?

Suvin: I wanted to work on something which is interesting and that creates value to the society. There was no room for creativity with my old job and above all i’m someone who enjoys building things from scratch. So when opportunity came knocking, i decided to build my company.

Pradeep: I always thought about my own venture or to be part of a start-up team. It was the words from the great APJ Kalam ‘Try to be a Job provider than a job seeker’ – which ignited my aspirations. And It was my dream comes true when Suvin told me his plan for the start up firm.

Anil: It wasn’t a spark but more of a long overdue decision. Inspired from my Dad I have always wanted to be running my own business since I was young. My last Employer inspired and ignited the spark which lead me to take this decision. The chance came, I simply took it. Working for something with a vison did make more sense to me.

Question: How do you made the founding team to bring into your organization that truly care about the organization the way you do?

Suvin: I’m always proud of my founding team and i read in the management blogs that its too tough to build the right team. I have also heard stories where founders split very easily for silly things. But in our case, i explained the whole idea to the right people who were equally passionate. If you ask any of them, all of them nurtured the dream of starting up. Not only the founders, every colleague has been given an idea where we are heading to and the challenges. This helped us to take the right roles and started working towards the common goal.

Pradeep: A good team with the value added technical knowledge and with the clear vision and focus is the real asset for any firm whether it is start-up or established.

Anil: We welcomed people who were willing to join us who had skills synergistic – not overlapping, but with similar goals and passions. Who were willing to take risk and pain to achieve the common goals.

Question: What motivates you?

Suvin: We love what we do and i believe that’s the best motivation one can ever have being an entrepreneur.

Pradeep: Be thankful for each new challenge,because it will build your strength and character.

Anil: I consider the words “YOU CAN’T” to be essential motivational tools for me. I treat negative comments as food to fuel my appetite for success. There have been a plethora of people tell me, we couldn’t accomplish something, or I needed to think realistically, but realistic thinking is a synonym for mediocrity.

Question:. What is your greatest fear, and how do you manage fear?

Suvin: In an Entrepreneur’s life, fear is always there in one form or the other. During the initial days you fear about survival and when organization grow up you start fearing about scaling up and sustainability. So there is no point in living with the fear. On the business side, we do the risk analysis and always keep alternative plans ready. On the personal side prayers and strong belief in God always helps me. I have a personal liking to this line from the Bible – “For by Thee I can run against a troop, and by my God I can leap over a wall.”

Pradeep: For me It is passion vs parents. Even now the society is the real fear-factor which prevents the
young entrepreneurial aspires in making the way of their own. For overcoming the fear or barriers ,
Make every rejection moment an opportunity for revolution.
And believe in the power of Almighty.

Anil: If we had fears, we wouldn’t have been doing this. Whom or what shall I fear, when God is on my side? I emphatically ask myself this question, when there is an aroma of fear lurking in my daily activities.

Question: How do you define success?

Suvin: Defining success is very difficult. It varies from one person to another. For us success is when you change someone’s life in a positive manner, whether it be through providing job, helping in business or making their life better. A happy employee, happy customer or an end user getting benefit from our technology solution provided to an NGO etc. Making Millions is not our definition for success.

Pradeep: Real success is finding your lifework in the work that you love.

Anil: I dont have any defination of success now. Maybe later when I get old and retire, I will be able to recollect what all I have achieved. Only based on that I would be able to define success.

Question: About the days in Amrita

Suvin: Amrita is the common link which the co-founders share and that’s the best place where you can take lessons on entrepreneurship. You have AMMA as a living example and when i told her about starting up she asked to “go ahead if we have the courage “. Before even i thought about starting up there were faculties who sensed the talents in us and suggested to do something innovative than going for a job. I should be thankful to Bri. Jisha and Ravi shankar sir who mentored us when we have no idea as what a business is all about. Amrita family is so diverse that there is always a helping hand for an alumni.

Pradeep: The continuous evaluation system with the most updated syllabus can make you the right candidate for the industry. Your skills will get polished heavily by the array of seminars,presentations and practicals, it is like a part of the daily life in the campus.
Apart from that It is the place where we can Cultivate noble human values and The spirit of serving the world . And of-course the divine blessings from beloved AMMA can make you ever stronger.

Anil: Intially it was bit tough. It took me some time to get familar to new environment. But slowly I started enjoing the diversity. I still remeber the way we had to cross a lake each day which leads to college. We have our beloved faculty. Interaction with them was very easy. It used to be so friendly. Those days were very different but very good.

Question: Nice role models you are. What advice do you have for other amritians?

Suvin: Our advice is to do what you really love and never give up. Keep faith in God and there is nothing more than his grace. Dream it and keep working on your dream.

Pradeep: I love the people who are true to themselves whatever the cost. So be yourself and aim high.

Anil: The most important advice is “Just Do It!”. Stop wishing and start acting!. You must understand the business that you are going into. Do not enter a business with romantic notions.

Article Courtesy: (Amrita Alumni Network Website)http://amritians.net